In 2010, 21-year-old Yunchen, the only son of two Chinese geologists, was on the lookout for business ideas. He said, “I studied computer programming and even considered starting an internet company.” In 2010, he founded his first business, which was related to mobile phones. However, that failed to turn profitable, leaving Yunchen no choice but to close it down.
In 2012, Yunchen opened a tea shop called ‘Royaltea’ in Jiangmen, Guangdong, China, with an investment of US$ 22,000. His idea was to sell unique tea drinks. He opened the 20 square meter shop in a small alley, designing the interiors himself and developing the menu. Speaking about what had motivated him to start a business, Yunchen said, “I never want to be just selling stuff. Selling doesn’t create value. Instead, I want to create things that ideally leave an impact on the world. It has to be a cause that is worth devoting my youth to.”... |
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